Analytics & Reporting

6 tools

Litmus

Why I use it: Email analytics with engagement tracking, read rates, and device breakdowns

4.5
Mixpanel

Why I use it: Product analytics for tracking user behavior triggered by email campaigns

4.5
Google Analytics

Why I use it: Track email campaign traffic, conversions, and ROI on your website

4.5
Databox

Why I use it: Dashboard tool for combining email metrics with other marketing channel data

4.4
Supermetrics

Why I use it: Pull email marketing data into spreadsheets and dashboards for reporting

4.4
Triple Whale

Why I use it: E-commerce analytics with email attribution and revenue tracking

4.2