Analytics & Product

Product analytics, event tracking, session replay, and customer data platforms.

10 tools

Mixpanel

Why I use it: Event-based product analytics. Track user journeys, funnels, and retention with powerful segmentation.

4.5
FullStory

Why I use it: Digital experience analytics with session replay and frustration signals. Find and fix UX issues.

4.5
Amplitude

Why I use it: Product analytics with behavioral cohorts and experimentation. Data-driven product decisions.

4.5
Google Analytics

Why I use it: Free web analytics standard. Essential baseline for traffic and acquisition data.

4.5
PostHog

Why I use it: Open-source product analytics suite. Analytics, session replay, feature flags, and A/B testing in one.

4.2
Plausible

Why I use it: Privacy-focused, lightweight analytics. No cookies needed — GDPR compliant by default.

4.2
June

Why I use it: Product analytics purpose-built for B2B SaaS. Pre-built reports for activation, retention, and feature adoption. Works great with Segment.

4.2
Segment

Why I use it: Customer data platform that routes events to 300+ tools. Single API for all your analytics.

4.3
Heap

Why I use it: Auto-capture analytics — tracks every click without manual instrumentation. Retroactive analysis.

4.3
Hotjar

Why I use it: Heatmaps, session recordings, and surveys. See exactly how users interact with your product.

4.3