Act-On

software

★★★★½4.4(156 reviews)

About

Act-On is described as the smartest, easiest to use marketing automation platform designed for modern enterprises to create, measure, and refine campaigns efficiently with advanced lead management.

Overview

Act-On earns 84% user satisfaction for its user-friendly interface and strong Salesforce integration. Users appreciate robust segmentation and analytics. Higher pricing tiers limit adoption among SMBs. Best for enterprises with clear marketing needs and dedicated marketing teams.

marketing-automation b2b-marketing lead-management email-marketing

Pros

+User-friendly interface
+Strong segmentation capabilities
+Excellent Salesforce integration
+Robust reporting

Cons

-Expensive for higher tiers
-Lacking onboarding experience
-Outdated support documentation
-Limited automation flexibility

Integrations

SalesforceMicrosoft DynamicsSlackHubSpotG Suite

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Details

HeadquartersUnited States

Typesoftware

Pricing

Model

subscription

Starter

Professional

Enterprise

Platforms

web

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